Branding & Creative direction

Branding & Creative Direction is where I showcase end-to-end work encourages from identity to execution built to scale across product, campaigns, and real-world channels. Projects include CoinPela (fintech/AI brand + UX/UI), Lost Project Co. (DTC apparel brand system, product graphics, and influencer-led campaigns), and select campaign/design drops that reached large audiences and drove orders. Across every project, I lead the full creative process: positioning, logo and visual systems, art direction, UX/UI in Figma, marketing assets, and the production-ready guidelines that keep brands consistent as they grow.